Sunday, August 26, 2012

Made in Hawaii Festival

The Made in Hawaii Festival was on August 16-18 at the Blaisdell Exhibition Hall. Over 30,000 people attended the three day event to view over 400 vendors showing their products. It is also a good opportunity for stores to view new products. This the second year the Carol and I have done this show. It is a lot work to setup, work the days and breakdown the booth with only the two of us. Years of doing craft fairs and trade shows have forced us to develop better and better systems to become more efficient. Our booth had products from Ecolicious, which includes our tote bags, recycled bags and women's tees. Flying Koi men's tees. Doi & D'Angelo art cards, art prints and our new art magnets.
We did very well last year at MIH, but this year was even better. I think it is because we keep adding newer and better products. Some of the new items this year were:
1. A cool round bamboo handle wristlet zippered clutch made with recycled aloha wear.
2. A new tote bag body (our largest) with a collection of new prints. The first one is "Aloha", which features the word Aloha in pink rising out of a lush green background of tropical plants and creatures.
3. Art magnets, 27 designs individually printed and hand signed by the artist.
We saw of lot of new customers and new stores that were interested in carrying our line. We also saw a lot of returning customers that came back to buy more products from us and old stores that liked our new products. Comments range from pleasant to head scratching. When you're not showing products or (hopefully) selling products, some of the down time is filled with discussing new ideas. We have come up with some of our best ideas at these events. Other times the people watching is just amazing, the flood of humanity flowing by in every shape and size is treat for an artist's eye. After 30 hours spent in the booth, we have decided to make next year's MIH festival even bigger. So, it's back to the drawing board (literally).

Carol in our MIH booth


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